Based in Glasgow.
Nosy everywhere.
I work from Glasgow with companies and collaborators across the UK, Europe and the US.
My background has been similarly international, including many years working in New York, so remote collaboration and teams spread across time zones are very normal territory.
Operating principles
A few things you should know before we work together.
I’ll ask questions.
Lots of them. I don’t need to be the smartest person in the room. I need to be curious enough to understand the smartest person in the room, and confident enough to keep asking questions when the answer still doesn’t make sense.
I’ll tell you when I think there’s a better story.
You’re hiring me for judgement, not simply agreement.
I like useful communications.
I’m much less interested in filling a content calendar than in making something that has a reason to exist.
I care about accuracy.
Making something understandable should never mean making it wrong.
I’m strategic, but I also make things.
I enjoy the thinking, but I’m equally happy turning it into the finished article, webpage, campaign, message framework or executive post.
I use AI, but I don’t outsource the thinking to it.
AI is excellent for accelerating parts of the work. It doesn’t replace interviewing, judgement, curiosity, editorial instinct or knowing which question to ask next.
Find the angle.
Follow the evidence.
Lose the jargon.
Keep the interesting bit.
That newsroom mindset still shapes almost everything I do.
It’s why I tend to start with interviews rather than a blank document.
Why I’m comfortable challenging a brief.
Why I look for proof before claims.
And why I’m always asking whether there’s a stronger story hiding underneath the obvious one.
Outside work, I’m usually taking photographs, planning a trip, or falling down an unnecessary research rabbit hole.
By the Numbers
15+ years
turning complex subjects into stories
354%
increase in organic search traffic in comms director role
250+
scientists & clinicians supported in one in-house role