Communication strategist with strong background in journalism, science writing and social media
Former reporter, copy editor & page designer with international experience
Photographer practicing in both digital and analogue formats
Helping life sciences companies and institutions tell their stories by writing press releases, blog posts, contributed articles and social media posts, as well as developing and delivering strategic communication plans.
Nov 2014 - July 2016
Responsible for overseeing all internal and external communications and marketing, representing more than 250 researchers and clinicians.
Launched and continuously managed the center’s website and social media accounts (Twitter, Facebook, YouTube, Pinterest). Most recent annual analysis showed doubling of website page views and visitors, and 354% increase in visits from organic searches.
Created written content, such as feature stories, press releases and scientific summaries, as well as multimedia assets.
Developed internal communications, including newsletters, email campaigns, development and administrative materials. More than tripled listserv subscriptions.
Developed all communication strategies, and worked with leadership to chart a course for NCI designation.
Represented the cancer center at national conferences and community events, and pursued public outreach opportunities.
Sept 2010 - Sept 2014
Staff writer for the College of Agriculture and Life Sciences, contributing articles for internal and external publications, as well as social media outlets.
Executive editor of the college's magazine, distributed three times a year to 30,000 parents, alumni and friends. Led an award-winning re-design.
Launched the college's Twitter account and managed many other social media efforts. Helped launch and manage college blog.
Managed roster of freelance and student writers.
Previously served as speechwriter for college leadership, created a variety of strategic communications materials, helped plan and execute several events.
Oct 2008 - Aug 2010
Reporter covering several beats, including county government and towns.
April 2005 - Aug 2008
Sub editor on Glasgow news desk at 1.3 million circulation daily UK newspaper.
DC Thompson Media
Sept 2003 - July 2004
Reporter in regional office of 66,000 circulation national daily newspaper in Scotland.
Newspapers of New England
May 1999 - May 2001
Reporter at a 16,000 circulation local newspaper in Western Massachusetts covering several beats, including towns, crime and court.
Freelance writer for online pancreatic cancer patient information center and support network.
Freelance copywriter for mobile phone company, producing copy for the help and support section of the company website.
Freelance sub editor on the sports desk at regional 99,000 circulation daily UK tabloid newspaper.
Freelance reporter at local weekly newspaper in Scotland.
Freelance writer at weekly English-language newspaper in Greece.
Ithaca Business Journal, Careless Talk Costs Lives, Big Issue, UMass Magazine, Hampshire Life Magazine, Steamtunnels Magazine, itsatrap.com
University of Strathclyde (Glasgow, UK)
Scottish Centre for Journalism Studies
Master of Letters - Journalism
University of Massachusetts - Amherst
Bachelor of Arts - Classics