RESUME

 
Professional ​
info​​

Communication strategist with strong background in journalism, science writing and social media

Former reporter, copy editor & page designer with international experience

 

Photographer practicing in both digital and analogue formats

Work​
experience​
Bioscribe

 

Communications Consultant

Sept 2017-present

Helping life sciences companies and institutions tell their stories by writing press releases, blog posts, contributed articles and social media posts, as well as developing and delivering strategic communication plans. 

Meyer Cancer Center
Weill Cornell Medicine

 

Communications Director

Jul 2016 – Sept 2017

Communications Specialist

Nov 2014 - July 2016

Responsible for overseeing all internal and external communications and marketing, representing more than 250 researchers and clinicians.

 

  • Launched and continuously managed the center’s website and social media accounts (Twitter, Facebook, YouTube, Pinterest). Most recent annual analysis showed doubling of website page views and visitors, and 354% increase in visits from organic searches.

  • Created written content, such as feature stories, press releases and scientific summaries, as well as multimedia assets.

  • Developed internal communications, including newsletters, email campaigns, development and administrative materials. More than tripled listserv subscriptions.

  • Developed all communication strategies, and worked with leadership to chart a course for NCI designation.

  • Represented the cancer center at national conferences and community events, and pursued public outreach opportunities.

College of Agriculture and Life Sciences
Cornell University

Communications Specialist

Sept 2010 - Sept 2014

 

  • Staff writer for the College of Agriculture and Life Sciences, contributing articles for internal and external publications, as well as social media outlets.

  • Executive editor of the college's magazine, distributed three times a year to 30,000 parents, alumni and friends. Led an award-winning re-design.

  • Launched the college's Twitter account and managed many other social media efforts. Helped launch and manage college blog.

  • Managed roster of freelance and student writers.

  • Previously served as speechwriter for college leadership, created a variety of strategic communications materials, helped plan and execute several events.

Ithaca Journal
Gannett Publications

Reporter

Oct 2008 - Aug 2010

Reporter covering several beats, including county government and towns.

 

Metro
DMG Media

 

Sub editor

April 2005 - Aug 2008

 

Sub editor on Glasgow news desk at 1.3 million circulation daily UK newspaper.

 

Press and Journal
DC Thompson Media

 

Reporter

Sept 2003 - July 2004

Reporter in regional office of 66,000 circulation national daily newspaper in Scotland.

Daily Hampshire Gazette
Newspapers of New England

Reporter

May 1999 - May 2001

 

Reporter at a 16,000 circulation local newspaper in Western Massachusetts covering several beats, including towns, crime and court.

FREELANCE

 

Let’s Win

Freelance writer for online pancreatic cancer patient information center and support network.

Three

Freelance copywriter for mobile phone company, producing copy for the help and support section of the company website.

Scottish Daily Mirror

Freelance sub editor on the sports desk at regional 99,000 circulation daily UK tabloid newspaper.

Dunfermline Press

Freelance reporter at local weekly newspaper in Scotland.

Athens News

Freelance writer at weekly English-language newspaper in Greece.

Ithaca Business Journal, Careless Talk Costs Lives, Big Issue, UMass Magazine, Hampshire Life Magazine, Steamtunnels Magazine, itsatrap.com

Skills

Social media:

Tumblr

Facebook

Twitter

LinkedIn

YouTube

Pinterest

Instagram

 

Web:

Drupal

Dreamweaver

Quark XPress

 

Adobe:

InDesign

InCopy

Lightroom

Languages

HTML/CSS

French

Greek

Education
University of Strathclyde (Glasgow, UK)
Scottish Centre for Journalism Studies

Master of Letters - Journalism

University of Massachusetts - Amherst

Bachelor of Arts - Classics

© 2017 by Stacey Shackford
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