stacey shackford

writer//editor\\media maven

SAMPLE WORK

magnify

The Meyer Cancer Center website was created and managed daily by me

neel

I created several feature stories highlighting the discoveries and achievements of our scientists and clinicians

stiles

I launched the cancer center Twitter account and created eye-catching quote cards to promote our members

magnify

The Meyer Cancer Center website was created and managed daily by me

neel

I created several feature stories highlighting the discoveries and achievements of our scientists and clinicians

stiles

I launched the cancer center Twitter account and created eye-catching quote cards to promote our members

Project | 01

Meyer Cancer Center | Weill Cornell Medicine/NewYork-Presbyterian

I built the communications strategy for this nascent matrix cancer center from the ground up, creating all content for its new website, as well as newsletters and other internal communications, social media accounts, and marketing materials.

Cornell CALS

I launched the CALS Notes blog

periodicals-2013-summer

I led an award-winning redesign of the periodiCALS magazine, and ushered in a new summer online-only issue

I launched the college Twitter account

Cornell CALS

I launched the CALS Notes blog

periodicals-2013-summer

I led an award-winning redesign of the periodiCALS magazine, and ushered in a new summer online-only issue

I launched the college Twitter account

Project | 02

College of Agriculture and Life Sciences Cornell University

I launched several social media channels for Cornell's second largest college. Also created marketing and corporate communications materials, as well as leadership speeches and presentations, & led award-winning redesign of college magazine, periodiCALS.

Tata-Cornell blog

The blog of the Tata-Cornell Institute

Tata-Cornell Institute website

The new website of the Tata-Cornell Institute for Agriculture and Nutrition

Tata-Cornell twitter account

Tata-Cornell blog

The blog of the Tata-Cornell Institute

Tata-Cornell Institute website

The new website of the Tata-Cornell Institute for Agriculture and Nutrition

Tata-Cornell twitter account

Project | 03

Tata-Cornell Nutrition and Agriculture Institute | Cornell University

I helped this Cornell-based research initiative revamp its communications strategy, beginning with a redesigned blog, website and new Twitter presence.

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